David Beckham, during its last press conference like madridista.
The presence of David Beckham in the United States will have greater impact than those of the golfista Tiger Woods or the ex- player of basketball Michael Jordan, according to the sport director of Los Angeles Galaxy, the equipment to which the English soccer player gets up itself. The United States never has had a sportsman of such international impact
Beckham, that finishes conquering the title of the Spanish league with Real Madrid, will enlist in the Californian equipment the next month after to have left a great poster in the Madrilenian set, where it received an affectionate goodbye of his companions and the white liking.
“The interest by Beckham is going here to surpass any precedent. The United States never has had a sportsman of such international impact”, assured Lalas.
In opinion of the person in charge of Los Angeles Galaxy, “Tiger Woods has that international impact, but with respect to him and to Michael Jordan, David Beckham is at a completely different level”.
There are many figures of the European soccer that would pass it here bad
Lalas criticized the commentaries that allude to the reduction in the sport level that will experience Beckham when saturating in an equipment of the American league. “(those commentaries) They are fruit of the ignorance, done by people whom a single party of the MLS has not seen. It is an insult us to say that Beckham comes to Hollywood, when it is going to play in one of the most competitive leagues of the world”.
“There are many European figures of the soccer that would pass it here bad”, it indicated Lalas, for whom, for example, the English Premiership is “an inferior product”, although the English championship, assures, has known to promote in this country, acquiring spaces in mass media very well.
“It is an operation of marketing of heavy caliber: to take an inferior product and to improve it by means of an operation of packaging (packed)”, explained Lalas on the presence of the English league in the average Americans. “There is much world outside England”, added.