Cristiano Ronaldo will be the new face of Emporio Armani underwear line for spring-summer 2010. The Luso replace David Beckham, who posed with his wife, Victoria Adams, in a very sexy campaign that lasted two years and is reported nine million euros
The news is not official, but hinted unequivocally Giorgio Armani himself told La Gazzetta dello Sport: "This time the boy played most of the world media, one that plays in Real Madrid, drinking champagne in Los Angeles with Paris Hilton and boat sailing the Mediterranean. " The spot will be shot almost seguirdad in Milan, home of the brand, not the first time a player has chosen Milan. Kaka and Shevchenko also made models, but dresses.
This contract will allow the Portuguese to increase their advertising revenues, which last year totaled 13 million, the result of its contracts with eight brands. Cristiano Ronaldo also has a clothing line in his own stage was defined as the United CR7 and his move to Real Madrid has changed CR9. However, no more than 26 million Beckham nor Messi 20.