The performance of the player, 36, passed to a back seat to the media impact that the project generarará Parisian club.
The blockbusters wear does not alter the cache Beckham. As star of the football world with virtues beyond the playing fields, English continues to trade on the markets. The Paris Saint Germain (PSG) has been the latest addition to his extensive resume. The French will pay Beckham 800,000 euros in each of the 18 months to play in Paris after completing his move from Los Angeles Galaxy. The salary is 60 percent higher than the highest-paid player so far: Gourcuff, Olympique Lyon.
The awareness of French citizens do not feel the same way that the leaders of PSG and protests in various social networks have not been slow in coming. The economic component of the transfer holds the key. The England midfielder could leave 5.5 million euros on French soil in taxes and 3.3 over VAT on merchandising operations on their products.
The Paris team, owned 70 percent of Qatar Sports Investments € agency € Qatari government investment in six months, has set the example of Madrid to complete a similar transaction. At 36, Beckham`s football benefits pass to a back seat to its media impact. Estimates that English speakers could cause sales of between 50,000 and 100,000 t of Paris Saint Germain if finally signed by all French. Total revenues linked to his image could amount now to 17 million euros. "I like football, but the signing is not for sporting reasons. It is aged and not able to play every game, "said Michel Platini, UEFA president and symbol of French football, in the middle of negotiations.
Madrid appears to be required of managers regarding Paris. It is estimated that it passes through the capital of Spain, Beckham made 440 million euros in white coffers by selling T-shirts and other products, six times the budget for PSG last season.
Also seems to overcome the last major step, the approval of his demanding wife. Victoria Beckham has visited a mansion in the elite Parisian avenue Montaigne to be earmarked for their activities stylist.