Signing a contract for 32 million dollars with the Italian brand to show off their new models
The British footballer David Beckham signed a contract with the Italian Armani mark by 32 million dollars to conduct a publicity campaign underwear.
Beckham will appear next year in advertising for Armani and has already begun to be photographed with models of the collection by Mer Alas and Marcus Piggott in Los Angeles, reported andmundo.com.
Algunas fuentes señalan que la continua convivencia que el futbolista y el diseñador han tenido desde que el primero se mudó a Estados Unidos, fue decisiva en la firma del contrato.
"The personal relationship was definitely crucial in this deal. David and Giorgio maintained very well so it was nothing more than a personal decision of Giorgio. But Armani also sees that this is a great choice for your business, "said one partner of Italian designer.
The contract with Armani joins the revenue that David gets to trademarks Adidas, Pepsi, Motorola and Coty.