Los Angeles (the U.S.A.), 18 jul (EFE). - After the first mediatic impact that it generated the presentation of the English David Beckham like new player of the Galaxy of Los Angeles, the commercial strategy and of image sale follow its course without in the sport plane still it has made the debut official.
With the parenthesis of the rest of the regular competition of Professional Liga of Fútbol (MLS) American to celebrate the Party of Stars, the attention center was put in the first training that Beckham with its new companions made.
The Galaxy opened the facilities of the Home Depot Center so that the fans had free entrance and saw close by to the new star of the equipment, that continues generating all type of analysis and conjectures as far as its future within the MLS.
Nobody questions that Beckham and its wife Victory arrive at Los Angeles for many more things than to promote the sport of soccer and the ones in charge to sell their new image like player have removed a video from promotion in which they give to understand that in Spain there is national mourning by his march and to the inverse one in the United States.
To the margin to distort the reality, the followers of Madrid no longer it worries to them what Beckham in Los Angeles can do, but the draftees of the new project of their equipment, until now also have appeared the British player because he is only going to make the business and of elevating the level of game of the MLS.
Something that many fans begin to question themselves and to think that the directors of the MLS and the Galaxy have not wanted to expose with total clarity that the new project of sale of image of Beckham, without the participation of the Mexican professional equipment and the support of the Hispanic community is not going to be the successful that hopes.
The demonstration has occurred when the first party of the tour of the Chelsea in the United States have not disputed it in Boston, neither in Washington, nor in Filadelfia but in Stanford (Californian), locality near San Francisco.
His rival, was not the Galaxy de Beckham, that will be it Saturday for the official debut of the English player, if it recovers of the injury of the left ankle, but that chose the Eagles of America, one of the historical equipment of Mexican soccer.
The result, an entrance of 47,000 spectators who arrived at the Stanford University Stadium, but that did not manage to fill the 49,000 seats that it has of gauging, something that with equipment as Real Madrid and Barcelona had not happened.
The Chelsea with his stars, but without the participation of a Mexican equipment, until now is passing his presence in the United States unnoticed and the Beckham phenomenon will be necessary to begin to analyze it after a first party in each one of the seats of the equipment of the MLS has played.
In fact, the first encounter against the Chelsea will be in the Home Depot Center, with a gauging of 27,000 spectators, very far from the 92,542, whom the Rose Bowl de Pasadena has.
A mundialista scene in that they could have played the party of a so awaited and important debut, that in addition it has been framed within another match that the organizers of the MLS have denominated “World Series of Football”.
The directors of the MLS, headed by commissioner Don Garber, the day of the presentation of Beckham had the deference to say several phrases in Spanish, because they know that without the support of the Hispanic community, the economic business of the league is never going to be profitable in the United States.
So evident it is the necessity which they have of the Hispanic community in the United States, more than 35 million residents, that already have invented the new competition of Superliga.
A match that begin from next the 24 of July and will last until the 29 of August with eight equipment, four Mexican and four of the MLS to dispute a prize of a million dollars.
The selected Mexican equipment is America, the Kids of Guadalajara, the Pachuca and the Morelia, whereas the Americans are the Dynamo de Houston, the FC Dallas, the DC United and the Galaxy.
But the greater demonstration of the “business” which they are the Mexican equipment in the United States, is that two of the parties of the first round that is going away to play outside the seats of the four participants of the MLS will be in Chicago and Denver.
The reason, that the encounter will be between Mexican equipment, where the attendance for followers of Chivas and Pachuca in Denver and of the Eagles against the Monarchs of the Morelia in Chicago, respectively, is going to be guaranteed, because in both cities there is a great concentration of Hispanic.
While, which the Beckham phenomenon within the anglian world of the United States will only be able to stay if in half of the season that is going to dispute with the Galaxy demonstrates in the sport section that it makes a great contribution to the equipment and it turns it winner.
<> p> De lo contrario, una vez que hayan vendido la novedad y el furor mediático decaiga, en función de la audiencia que genere la televisión, no hay que olvidar que van a trasmitir todos los partidos del Galaxy, la realidad puede ser muy diferente a las proyecciones que tienen los que han invertido en su imagen.
Beckham podrá ganar seis millones y medio de dólares por temporada, seguir vendiendo camisetas y hacer giras con el equipo por Asia y Inglaterra, pero ya no será con el Real Madrid, uno de los mejores del mundo, sino con el Galaxy, uno de los peores de la MLS, una diferencia que al final puede dar una sorpresa.EFE