With a giant poster that appears in the image of David Beckham in one of the main shopping streets of London, Oxford Street. So Armani has launched its new campaign to promote its line Emporio Armani Underwear for this autumn winter 2009/2010. Front of a crowd of fans, has ido a tarp slowly discovering the body of the AC Milan player, until he was able to see the body of Beckham wearing some briefs of signature Italian.
Having discovered the tarp that covered the facade of the mall Selfridge, a player, wearing a navy blue Armani suit, signed autographs for a group of 300 lucky fans who have been selected for a close look at Beckham.
Armani wanted to start this new campaign at home games and a shopping center of the legendary British capital. Giorgio Armani, which sees Beckham as a good friend, has assured that "David has a great sense of style and is an inspirational model." Beckham signed for Armani in 2007 to be the image of the collections of lingerie for men for three years.
According to the published portal Terra, the player could receive up to $ 41 million through this contract. His wife, singer Victoria Beckham has also been signed by Armani underwear to show off the Italian fashion designer.